How to open an e-commerce site?

Published on : 21 April 20203 min reading time

With the multiplication of platforms allowing to set up an online shop, more and more entrepreneurs are nowadays attracted by e-commerce. And as with the creation of a physical business, the creation of a successful e-commerce site is of course the result of a succession of steps that must be optimized to launch the activity in the best conditions.

Be well prepared before taking the plunge!

More and more people have become adept at online shopping knowing that consumption habits have radically changed. At the same time, online shops are constantly multiplying and are even waging a war to get to the top of the search engines. So the competition is tough! Therefore, in relation to this, it is advisable to ask yourself the right questions before starting. Then, it is necessary to define the objectives of your e-commerce site while carrying out an in-depth market study. Try to understand consumption habits as well as the needs of potential customers, as this will enable you to develop the appropriate product and service offers. Next, you need to conduct a competitive study to anticipate threats to your market. You must also find out about your suppliers so that you always have a stock of products to sell. And finally, you must never forget to draw up a set of specifications or more precisely a business plan that will serve as a reference during the creation of your online shop. This business plan is really crucial to effectively seduce your investors.

Choosing a host for the website

To avoid scaring away prospects, you need to make your online shop efficient and fast. Of course, slow loading is one of the reasons why Internet users go elsewhere. That’s why you must choose your hosting provider carefully. For an e-commerce site, it is best to bet on a more robust back-office with a larger data storage capacity. Therefore, please avoid free web hosting offers at all costs as they are mainly intended for a personal site or a blog. On the other hand, also prefer a host capable of processing your requests instantly at the risk of facing breakdowns that may put your site out of service. As you go through the process of creating your site, don’t forget to think about smartphone or tablet users.

Choosing a name for a shop should not be done by chance! You need to find something striking that can easily capture the attention of Internet users and that will be easy to remember. Before finalizing your choice, please first check the availability of the name. As for the choice of legal status, you normally have several options, such as SARL, EURL, laSAS, micro-enterprise, and so on. And finally, you should not forget to declare your activity to the Commission Nationale de l’Informatique et des Libertés (CNIL) (National Commission for Information Technology and Civil Liberties) without forgetting to write the legal notices and general terms and conditions of sale.

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